Buy It Now (2024)

Returning Series 1 Season 13 Episodes Reality

Executive Producers: Susan Hogg , Jack Burgess , Tim Harcourt , Stephen Lambert , Niall O'Driscoll

Network: Prime Video, Amazon Freevee

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Description

JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.